Thursday 28 April 2011

3) What kind of media institution might distribute your media product and why?

Media institutions such as Universal would be appropriate to distribute our film because Universal is associated with chick flicks such as Wild Child. We researched other smaller institutions, which might help us create our media product because our film is low budget and not well known. We found suitable institutions such as Bedlam Productions or See Saw Films. Bedlam Productions, which might be interested in helping us create our film. They collaborated to make the multiple Oscar winning, “The King’s Speech”; this film is also a comparatively low budget movie like ours. Their main key areas are feature films and documentaries. Even they have so far focused on “real-life” stories, we feel our UK girls independent school setting also raises lots of historical and social issues in teenage lives, which would attract similar audiences.
Most importantly, See Saw Films has a first-look deal with Momentum Pictures in the UK and a film finance deal with the American Paramount Pictures. Since American institutions have much more capital at their disposal than British companies, this link with the US could be the secret to the success of distributing our film. Moreover, as distributer of “Mean Girls”, Paramount may well be interested in our film as it is aimed at a similar audience, addressing similar high school issues and stereotypes.
Momentum and Paramount would be great distributors for our product because they can distribute our film through larger companies and to the USA. These institutions would also be interested in distributing our media product because it is a British film, and could work well on the back of the success of “The King’s Speech”.

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